Peitsa Hirvonen

    Peitsa was born in Kymi, Finland,
    August of 1950. He has lived all
    over southeastern Finland, but
    mostly in Hamina, a small port
    town. He’s also lived in
    Wisconsin, and several places in
    Northern California (Cotati, Lake
    Tahoe, Davis).  He’s lived most of
    his life in the Bay Area. From
    1986 to 1990 he worked on his
    own as “No Shorts Electric”
    then, after a short
stint with a seismic company and several other electrical contractors, doing
data networking, solar installations, commercial and residential, he started
SESCO in 1992.

His prior work experience included working as a Union Millwright for 13 years
doing industrial mechanical work. When he was younger, drove trucks and worked
in warehousing, and taught skiing at Lake Tahoe for a few years.

Peitsa says, “I like that challenge [of being an electrician], the built-in demand of
‘no mistakes’.  It’s also dealing with energy in a very direct way, and helping
people use it and conserve it.”

On his off time, Peitsa enjoys skiing, sailing, backpacking, music, reading, inline
skating, and playing the Japanese board game, go.  His interests and convictions
align him with the Splinter Group and the Green Remodelers Guild, the contractor’
s association, the Nature Conservatory, EarthFirst, and the Solar Living Institute.  
His political beliefs are expressed in his support of the Green Party and Ralph
Nader (although he couldn’t vote for Nader in ’04), and Barbara Lee, who voted
against Bush’ invasion of Iraq.

Peitsa loves the Bay Area and especially Berkeley.  He says, “We live in such a
beautiful, interesting and exciting area.  Vancouver, BC and the Puget sound area
are also close to my heart.”

His immediate family are comprised of his wife, Regina Gilligan (a co-owner of
SESCO), without whose help SESCO would not be where it is.  His children are
Mikko, his son from another marriage; and Regina’s daughters Nadja and Eva, for
whom Peitsa has been a father since 1995.

Describing his way of thinking about life, Peitsa says, “We are, and the world is, as
we believe.  So, the most important work we need to do is to observe and
understand our belief systems; and then let go of our beliefs.  Some of my favorite
bumper stickers: ‘Don't believe everything you think.’ ‘Question authority.’ ‘Shit
happens.’ ‘Change your mind.’
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